Value creation options for contract manaufacturers : market strategy transition and coevolution in networks
Year of publication: |
2009
|
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Authors: | Matthyssens, Paul ; Vandenbempt, Koen ; Weyns, Sara |
Published in: |
Creating and managing superior customer value. - Bingley : Emerald/JAI, ISBN 978-1-84855-172-5. - 2009, p. 449-477
|
Subject: | Kundenwert | Customer value | Auftragsfertigung | Make-to-order | Metallindustrie | Metal industry | Belgien | Belgium |
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