Value creation versus destruction: The relationship between consumers, marketers and financiers
| Year of publication: |
2012
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|---|---|
| Authors: | Cova, Bernard ; Paranque, Bernard |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2012, 2 (5.12.), p. 147-158
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