Value creation with big data in marketing : an empirical evidence on SMEs
Sampurno Wibowo, Yuyus Suryana, Diana Sari and Umi Kaltum
| Year of publication: |
2021
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|---|---|
| Authors: | Wibowo, Sampurno ; Sudarma, Yuyus Suryana ; Sari, Diana ; Kaltum, Umi |
| Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 14.2021, 2, p. 173-196
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| Subject: | Big Data Marketing | Relationship Quality | Value Creation | SME | Culinary | KMU | Betriebliche Wertschöpfung | Value creation | Big Data | Big data | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22452/ajba.vol14no2.6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363639