Value delivery and value-based pricing in industrial markets
Andreas Hinterhuber
| Year of publication: |
2009
|
|---|---|
| Authors: | Hinterhuber, Andreas |
| Published in: |
Creating and managing superior customer value. - Bingley : Emerald/JAI, ISBN 978-1-84855-172-5. - 2009, p. 381-448
|
| Subject: | Preismanagement | Pricing strategy | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826502