Value Dimensions in a Voluntary Experience: A Comparison of Pre and Post Perceptions

The phenomena of volunteering, as part of the non-for profit sector, can be studied from a marketing approach in the context of the study of Special Events. In this study we wish to explore volunteering in a Religious Mega-Event though the concept of pre-use (expected) and post-use (perceived) value of the experience. A longitudinal study is proposed on 711 volunteers with two different PCA conducted on the same scales of value dimensions before and after the Event. The structure proposed is consistent along time and results are commented on the basis of differences among value dimensions (spirituality, social value, play, efficiency and time and effort spent). Some managerial implications about expectations of efficiency and effort spent for organizations dealing with volunteers are propos ed.