Value‐facilitating simplification in marketing : A systematic review and research agenda
| Year of publication: |
2021
|
|---|---|
| Authors: | Gruner, Richard L. ; Soutar, Geoffrey N. |
| Published in: |
International Journal of Management Reviews. - Wiley, ISSN 1468-2370, ZDB-ID 2026303-X. - Vol. 23.2021, 2 (17.02.), p. 277-299
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijmr.12250 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012537522