Value for money marketing : a guide to measuring marketing performance
Roddy Mullin
| Year of publication: |
2001
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|---|---|
| Authors: | Mullin, Roddy |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Erfolgskontrolle |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 276 S. : graph. Darst. + 1 CD-ROM (12 cm) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3553-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004693008