Value from technology licensing : the role of monitoring and licensing experience
Year of publication: |
2021
|
---|---|
Authors: | Mooi, Erik ; Wuyts, Stefan |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 4, p. 1034-1054
|
Subject: | Contracts | Experience | Governance | Licensing | Monitoring | Lizenz | Licence | Patent | Technologietransfer | Technology transfer | Experiment |
-
The market value of rhetorical signals in technology licensing contracts
Truong, Thu (Jordan), (2022)
-
Inventor Moral Hazard in University Licensing : The Role of Contracts
Dechenaux, Emmanuel, (2015)
-
Inventor Moral Hazard in University Licensing : The Role of Contracts
Dechenaux, Emmanuel, (2008)
- More ...
-
Process innovation and performance : the role of divergence
Mooi, Erik, (2020)
-
Governance and customer value creation in business solutions
Mooi, Erik, (2020)
-
Connect, engage, transform : how B2B researchers can engage in impactful industry collaboration
Mooi, Erik, (2020)
- More ...