Value generation in B2B contexts : the SMEs’ perspective
Lourdes Pérez; Jesús Cambra-Fierro
| Year of publication: |
2015
|
|---|---|
| Authors: | Pérez, Lourdes ; Cambra-Fierro, Jesús |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 3, p. 297-317
|
| Subject: | SMEs | Value creation | Asymmetric relationships | Longitudinal case-study | KMU | SME | Betriebliche Wertschöpfung | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309541