Value in marketing : toward sociocultural perspectives
Eminegül Karababa; Dannie Kjeldgaard
| Year of publication: |
2014
|
|---|---|
| Authors: | Karababa, Eminegül ; Kjeldgaard, Dannie |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 1, p. 119-127
|
| Subject: | Economic value | CCT | semiotic value | social values | value | value creation | Soziale Werte | Social values | Betriebliche Wertschöpfung | Value creation | Werttheorie | Theory of value | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010255561