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Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche, (2023)
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen, (2023)
Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian, (2014)
Co-destruction of value by spectators : the case of silent protests
Stieler, Maximilian, (2014)
The ties that bind us together : feelings of social connectedness in socio-emotional experiences
Stieler, Maximilian, (2018)
When brand representatives act as sales associates : mechanisms and effects of native selling and its disclosure
Held, Johanna, (2017)