Value innovation portfolio management : achieving double-digit growth through customer value
Sheila Mello .... [et al.]
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Mello, Sheila (contributor) |
| Publisher: |
Boca Raton, Fla. : J. Ross |
| Subject: | Produktplanung | Neues Produkt | Management | Strategische Planung | New products | Planning | Product management | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 273 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 1-932159-57-6 ; 978-1-932159-57-8 |
| Classification: | Marketing ; Fertigung |
| Source: |
Persistent link: https://www.econbiz.de/10004878232