Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Ji Kyung Park, Carlos J. Torelli, Alokparna (Sonia) Basu Monga, Deborah Roedder John
| Year of publication: |
2019
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|---|---|
| Authors: | Park, Ji Kyung ; Torelli, Carlos J. ; Monga, Alokparna Basu ; John, Deborah Roedder |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 3/4, p. 307-319
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| Subject: | CSR | Luxury brands | Value incompatibility | Value instantiation | Corporate Social Responsibility | Corporate social responsibility | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-019-09498-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144813