Value of corporate social responsibility for multiple stakeholders and social impact : relationship marketing perspective
Gregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik
| Year of publication: |
2022
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|---|---|
| Authors: | Pfajfar, Gregor ; Shoham, Aviv ; Małecka, Agnieszka ; Zalaznik, Maja |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 46-61
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| Subject: | Commitment | CSR | Relationship marketing | Relationship quality | Social impact | Stakeholder theory | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194504