Value opportunity webs : a new concept for anticipating potential marketplace breakthroughs
Liam Fahey and V. K. Narayanan
| Year of publication: |
2008
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|---|---|
| Authors: | Fahey, Liam ; Narayanan, V. K. |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 36.2008, 6, p. 5-10
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| Subject: | Innovationsmanagement | Innovation management | Trend | Marktforschung | Market research | IT-gestütztes Marketing | Computer-assisted marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789927