Value Oriented Planning of Intangible Customer Contributions

This article presents a theory-based approach to the identification and integration of intangible elements of customer contribution to value-oriented planning. Our analysis is premised on the Resource Based View and the concept of Value Based Management. We develop a value driver tree, which systematically incorporates the information, coordination, synergy and reference contributions of customers within a long-term business relationship

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Year of publication:	2012
Authors:	Hirsch, Bernhard
Other Persons:	Schneider, Yvonne (contributor)
Publisher:	[2012]: [S.l.] : SSRN
Subject:	Beziehungsmarketing \| Relationship marketing \| Immaterielle Werte \| Intangible assets \| Immaterielle Güter \| Intangible goods \| Kundenwert \| Customer value \| Soziale Werte \| Social values \| Konsumentenverhalten \| Consumer behaviour \| Betriebliche Wertschöpfung \| Value creation \| Marketingmanagement \| Marketing management

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Extent:	1 Online-Ressource (20 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Law and Financial Management, Vol. 11, No. 1, June 2012, pp. 2-16 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 16, 2012 erstellt
Classification:	M40 - Accounting and Auditing. General ; M41 - Accounting
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013104915