Value perceptions and YouTube influencer-user dynamics : a mediated pathway to enhanced trust, commitment, and purchase intentions
Jinhee Seo, Seunghoo Lee, Kyra Newcombe and Doyle Yoon
| Year of publication: |
2025
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| Authors: | Seo, Jinhee ; Lee, Seunghoo ; Newcombe, Kyra ; Yoon, Doyle |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 31.2025, 8, p. 1007-1024
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| Subject: | commitment | influencer marketing | relationship building | trust | Value perceptions | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2024.2368533 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015552469