Value pricing when you understand your customers : total cost of ownership ; past, present and future
Todd Snelgrove
| Year of publication: |
2012
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|---|---|
| Authors: | Snelgrove, Todd |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 1, p. 76-80
|
| Subject: | Lebenszykluskosten | Life cycle costing | Preismanagement | Pricing strategy | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009561169