Value proposition in the buyer-seller relationship quality : a mixed method approach
Sayyed Mohammad Javad Rejali, Ali Sanayei and Majid Mohammad Shafiee
| Year of publication: |
2023
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|---|---|
| Authors: | Rejali, Sayyed Mohammad Javad ; Sanayei, Ali ; Shafiee, Majid Mohammad |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 18.2023, 3, p. 357-386
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| Subject: | buyer-seller relationship | customer perceived value | CPV | industrial marketing | market turbulence | mixed method | relationship quality | RQ | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2023.134195 [DOI] 10.1504/IJPM.2022.10049093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014432687