Value propositions in a digitally transformed world
Steven A. Taylor, Gary L. Hunter, Arash H. Zadeh, Duleep Delpechitre, Joon Ho Lim
| Year of publication: |
2020
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|---|---|
| Authors: | Taylor, Steven A. ; Hunter, Gary L. ; Zadeh, Arash H. ; Delpechitre, Duleep ; Lim, Joon Ho |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 256-263
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| Subject: | Digital transformation | Goal hierarchy | Judgment & decision making | Motivation | Value co-creation | Value proposition | Digitalisierung | Digitization | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.10.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285183