Value relevance of customer equity beyond financial statements : evidence from mobile telecom industry
Yong Bum Choi, Janghyuk Lee, Shijin Yoo and Yong Keun Yoo
| Year of publication: |
2019
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|---|---|
| Authors: | Choi, Yong Bum ; Lee, Janghyuk ; Yoo, Shijin ; Yoo, Yong Keun |
| Published in: |
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2164-2257, ZDB-ID 2659021-9. - Vol. 26.2019, 3, p. 281-300
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| Subject: | Customer equity | market value of equity | value relevance | Kundenwert | Customer value | Börsenkurs | Share price | Marktwert | Market value | Betriebliche Wertschöpfung | Value creation | Telekommunikationssektor | Telecommunications industry | Mobilkommunikation | Mobile communications | Unternehmenswert | Firm value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16081625.2017.1386575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173993