Value Strategy Rather Than Quality Strategy: A Case of Business-to-Business Professional Services
| Year of publication: |
1999
|
|---|---|
| Authors: | Lapierre, Jozee ; Filiatrault, Pierre ; Chebat, Jean-Charles |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 45.1999, 2, p. 235-246
|
| Publisher: |
Elsevier |