Value-System Segmentation: Exploring the Meaning of LOV.

On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS).

Novak, Thomas P, (1990)

Marketing Communication in a Digital Era - Marketers should focus efforts on emerging social, mobile and local trends

Hoffman, Donna L, (2011)

An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions from Finite Mixtures of Multinomial Logit Models.

Kamakura, Wagner A, (2004)