Value, values, symbols and outcomes
Christine Domegan; Michaela Haase; Kim Harris; Willem-Jan van den Heuvel; Carol Kelleher ...
| Year of publication: |
2012
|
|---|---|
| Authors: | Domegan, Christine ; Haase, Michaela ; Harris, Kim ; Heuvel, Willem-Jan van den ; Kelleher, Carol |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 2, p. 207-211
|
| Subject: | Dienstleistung | Services | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571600