Valuing Customer Engagement : Strategies to Measure and Maximize Profitability

by V. Kumar

1.Overview of Customer Engagement -- 2. Customer Valuation Theory -- 3. Customer Engagement Value -- 4. Brand: “What Do You Think of Me?” -- 5. How Much are your Customers Worth? -- 6. When Brand Value Meets Customer Value -- 7. What’s the Word Out There? -- 8. Hey, Have You Heard About This? -- 9. We Need Your Help! -- 10. Engaging with Customers in a Multi-dimensional World.

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Year of publication:	2024 ; 2nd ed. 2024.
Authors:	Kumar, V.
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Palgrave Macmillan
Subject:	customer engagement \| cusomter relationship management \| customer analytics \| customer centricity \| customer value \| customer loyalty \| brand value \| brand loyalty \| Kundenwert \| Customer value \| Messung \| Measurement \| Beziehungsmarketing \| Relationship marketing \| Börsenhandel \| Psychologie \| Anlageverhalten

Extent:	1 Online-Ressource (XXVIII, 280 p. 62 illus., 14 illus. in color.)
Series:	Palgrave Executive Essentials
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-43296-5 ; 978-3-031-43295-8 ; 978-3-031-43297-2 ; 978-3-031-43298-9
Other identifiers:	10.1007/978-3-031-43296-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014475009