Valuing subscription-based businesses using publicly disclosed customer data
Daniel M. McCarthy, Peter S. Fader, & Bruce G.S. Hardie
| Year of publication: |
January 2017
|
|---|---|
| Authors: | McCarthy, Daniel ; Fader, Peter ; Hardie, Bruce G. S. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 17-35
|
| Subject: | customer lifetime value | customer equity | shareholder value | valuation | Kundenwert | Customer value | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Unternehmensbewertung | Firm valuation | Kundendaten | Customer data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636836