Valuing the option to fire your customer
Steven S. Byers; John C. Groth; G. Hwan Shin
| Year of publication: |
2008
|
|---|---|
| Authors: | Byers, Steven S. ; Groth, John C. ; Shin, G. Hwan |
| Published in: |
Finanzmanagement aktuell : Unternehmensfinanzierung; Wertpapiermanagement /Kapitalmarkt; Bank /Versicherung. - Wien : Linde Verl., ISBN 978-3-7073-1097-9. - 2008, p. 43-53
|
| Subject: | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Vertragstheorie | Contract theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003746817