Variable pricing in restaurant revenue management : a priority mixed bundle strategy
Timothy Webb, Jing Ma, and Andong Cheng
| Year of publication: |
2023
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|---|---|
| Authors: | Webb, Timothy ; Ma, Jing ; Cheng, Andong |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 64.2023, 1, p. 22-33
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| Subject: | bundling | fairness | pricing | Prix Fixe menu | restaurant revenue management | Revenue-Management | Revenue management | Gastronomie | Restaurant industry | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/19389655221102387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229646