Vasa Syndrome: Insights from a 17th-Century New-Product Disaster
| Year of publication: |
2001
|
|---|---|
| Authors: | Kessler, Eric H. ; Bierly III, Paul E. ; Gopalakrishnan, Shanthi |
| Published in: |
The Executive : an Academy of Management Publication. - Ada, OH : Academy Pr., ISSN 0896-3789, ZDB-ID 10202006. - Vol. 15.2001, 3, p. 80-91
|