VECTOR AUTOREGRESSION: A CRITICAL TOOL IN THE ARSENAL OF SALES RESPONSE MODELING

This research applies vector autoregression to estimate a system composed of market share and relative advertising expenditures of the seven major competitors in the U. S. replacement passenger tire market between 1972 and 1983. The results of the study suggest that a company's market share in this market cannot be predicted from its relative advertising expenditures.

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Year of publication:	1994
Authors:	Leachman, L.L. ; Paksoy, Christie H. ; Wilkinson, J.B.
Published in:	Studies in Economics and Finance. - MCB UP Ltd, ISSN 1755-6791, ZDB-ID 2070355-7. - Vol. 15.1994, 2, p. 3-30
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb028711 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015013800