Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán
| Year of publication: |
16 January 2019
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| Authors: | De Giovanni, Pietro ; Karray, Salma ; Martín Herrán, Guiomar |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 272.2019, 2 (16.1.), p. 465-480
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| Subject: | Supply chain management | Brick-and-mortal chain | Marketing-operations interface | Cooperative advertising | Differential games | Lieferkette | Supply chain | Werbung | Advertising | Spieltheorie | Game theory | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Vendor-Managed Inventory | Vendor-managed inventory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2018.06.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011942131