Venture team application to new product development
Year of publication: |
1989
|
---|---|
Authors: | Bingham, Frank G. ; Quigley, Charles J. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 4.1989, 1, p. 49-59
|
Publisher: |
MCB UP Ltd |
Subject: | Implementation | Industry | Marketing | Product development | Product launch | Venture groups |
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