Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Stéphane Ganassali; Jean Moscarola; Anne Sophie Mestrallet; Renate Buber; Pirjo Laaksonen ...
| Year of publication: |
2013
|
|---|---|
| Authors: | Ganassali, Stéphane ; Moscarola, Jean ; Mestrallet, Anne Sophie ; Buber, Renate ; Laaksonen, Pirjo |
| Published in: |
Consumption culture in Europe : insight into the beverage industry. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-2857-1. - 2013, p. 116-165
|
| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Netzwerk | Network | Wissenschaftliche Methode | Scientific method | EU-Staaten | EU countries |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720265