Verbal and visual information interaction in print advertisements
Yeqing Bao, Shi Zhang, and James T. Simpson
| Year of publication: |
2012
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|---|---|
| Authors: | Bao, Yeqing ; Zhang, Shi ; Simpson, James T. |
| Published in: |
Cracking the code : leveraging consumer psychology to drive profitability. - Armonk, NY [u.a.] : M.E. Sharpe, ISBN 0-7656-2964-X. - 2012, p. 112-131
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| Subject: | Werbewirkung | Advertising effects | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009349526