Verbal versus Realistic Pictorial Representations in Conjoint Analysis with Design Attributes
| Year of publication: |
1998
|
|---|---|
| Authors: | Vriens, Marco ; Loosschilder, Gerard H. ; Rosbergen, Edward ; Wittink, Dick R. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 15.1998, 5, p. 455-467
|