Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis

by Gerhard Aust

Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé.

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Year of publication:	2015
Authors:	Aust, Gerhard
Publisher:	Cham : Springer International Publishing
Subject:	Lieferkette \| Supply chain \| Spieltheorie \| Game theory \| Lieferantenmanagement \| Supplier relationship management \| Vertikale Integration \| Vertical integration \| Supply Chain Management \| Gemeinschaftswerbung
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XXII, 149 p. 34 illus, online resource)
Series:	Contributions to Management Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Notes:	Includes bibliographical references IntroductionFundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé.
ISBN:	978-3-319-11626-6 ; 978-3-319-11625-9
Other identifiers:	10.1007/978-3-319-11626-6 [DOI]
Classification:	Methoden und Techniken der Betriebswirtschaft ; Marketing ; Beschaffung, Materialwirtschaft ; Angewandte Mathematik
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014018324