Vertical Relationships in Distribution Channels : A Marketing Perspective

The objective of this article is to review the academic marketing research that develops and tests theories involving the vertical relationships between manufacturers and retailers in a distribution channel

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Year of publication:	[2009]
Authors:	Weitz, Barton A.
Other Persons:	Wang, Qiong (contributor)
Publisher:	[2009]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (22 p)
Type of publication:	Book / Working Paper
Notes:	In: The Anti-Trust Bulletin, Vol. 49, pp. 859-876, Winter 2004 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 29, 2004 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012765117