Vertical territorial restraints rules of legality and guidelines for channel design
Lonnie L. Ostrom ; Craig Kelley ; Donald W. Jackson, Jr
| Year of publication: |
1986
|
|---|---|
| Authors: | Ostrom, Lonnie L. |
| Other Persons: | Kelley, Craig A. (contributor) ; Jackson, Donald Wilson (contributor) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 14.1986, 1, p. 1-6
|
| Subject: | Marktgröße | Market size | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001045564