Vertically versus horizontally differentiated information disclosure in travel live streams : the role of sensory imagery
Jin Sun, Jingshu Yang and Yonggui Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Sun, Jin ; Yang, Jingshu ; Wang, Yonggui |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 3, p. 353-373
|
| Subject: | ANOVA | Asymmetric information disclosure | Heterogeneity | Live streams | Multimethod | Physical presence | Sensory imagery | Structural equation modeling | Tourism | Vertical attributes | Visit intention | Konsumentenverhalten | Consumer behaviour | Asymmetrische Information | Asymmetric information | Urlaubsverhalten | Holiday behaviour | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2022-0067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313401