Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
Jörg Becker; Ralf Knackstedt ... [Hrsg.]
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Becker, Jörg (ed.) ; Knackstedt, Ralf (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Standardisierung | Standardization | Mass Customization | Mass customization | Leistungsbündel | Bundling strategy | Electronic Commerce | E-commerce | Deutschland | Germany | Vertrieb | Enterprise-Resource-Planning |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 251 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 14 Beitr. - Literaturangaben |
| ISBN: | 978-3-642-11858-6 ; 978-3-642-11859-3 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927088