Viable strategy configurations and new product development capability and performance : evidence from Thailand
Year of publication: |
2015
|
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Authors: | Racela, Olimpia |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 2, p. 249-266
|
Subject: | Thailand | Strategic orientation | Dynamic capabilities | Emerging market | New product development capability | Dynamische Kompetenzen | Produktentwicklung | New product development | Strategisches Management | Strategic management | Innovation | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Schwellenländer | Emerging economies |
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