Video-cued thought protocols : a method for tracing cognitive processes at the point of purchase
Oliver B. Büttner; Günter Silberer
| Year of publication: |
2008
|
|---|---|
| Authors: | Büttner, Oliver B. ; Silberer, Günter |
| Published in: |
Brick & mortar shopping in the 21st century. - New York, NY [u.a.] : Erlbaum, ISBN 0-8058-6394-X. - 2008, p. 221-241
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003618222