Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting and Bradley Wilson
| Year of publication: |
2022
|
|---|---|
| Authors: | Hussain, Ali ; Abbasi, Amir Zaib ; Hollebeek, Linda D. ; Schultz, Carsten D. ; Ding Hooi Ting ; Wilson, Bradley |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 3, p. 398-415
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| Subject: | Audio aesthetic | Ducoffe’s advertisement value model | Online video-gaming services | Pop-up ads | Visual aesthetic | Ästhetik | Aesthetics | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-05-2020-0164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407525