Viewer perceptions of television commercials : a conceptual replication
Yunjae Cheong, Federico de Gregorio, and Kihan Kim
| Year of publication: |
2017
|
|---|---|
| Authors: | Cheong, Yunjae ; De Gregorio, Federico ; Kim, Kihan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 612-623
|
| Subject: | Prime time | TV commercials | Viewer perceptions | Fernsehwerbung | Television advertising | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-03-2016-1743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808331