Viewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class
| Year of publication: |
2012
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|---|---|
| Authors: | Hoplamazian, Gregory J ; Appiah, Osei |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 34.2012, 1, p. 57-76
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