Viewer responses to product messages using one-person media influencers
Kyoo-Hoon Han, Eunmi Lee
| Year of publication: |
2021
|
|---|---|
| Authors: | Han, Kyoo-Hoon ; Lee, Eunmi |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 1, p. 104-122
|
| Subject: | one-person media | social media | influencer marketing | product endorsement | mobile video | perceived expertise | perceived commerciality | MCN | Influencer | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Mediennutzung | Media usage | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.112790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512698