Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications
| Year of publication: |
2000
|
|---|---|
| Authors: | Gupta, Pola B. ; Balasubramanian, Siva K. ; Klassen, Michael L. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 22.2000, 2, p. 41-52
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