Viewers recognition of brands placed within a film
| Year of publication: |
1996
|
|---|---|
| Authors: | Babin, L.A. ; rter, S.T.C. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 15.1996, 2, p. 140-151
|