Viewpoint - A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements
| Year of publication: |
2001
|
|---|---|
| Authors: | Wang, Cheng Lu ; Chan, Allan K.K. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 18.2001, 2, p. 145-159
|