VIEWPOINT - BALANCING CUSTOMER AND SHAREHOLDER VALUE - When two businesses made major strategic decisions that eventually cost them their market leads, they could blame only their misdirected paths.
| Year of publication: |
1997
|
|---|---|
| Authors: | Cleland, Alan S. ; Bruno, Albert V. |
| Published in: |
Financial executive : FE. - New York, NY : Financial Executives Institute, ISSN 0015-1998, ZDB-ID 4128461. - Vol. 13.1997, 2, p. 16-18
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